Terms of service

Terms of Service — GTM (Go-to-Market) Consulting Last Updated: October 13, 2025 By engaging our services, you agree to these terms and conditions.

1. Services Overview

1.1 GTM Retainer (Subscription)

  • Ongoing GTM consulting on a month-to-month basis

  • One active priority initiative at a time (others queued)

  • Iterative support and guidance with unlimited tactical adjustments within scope

1.2 Project-Based Engagements

  • Fixed-scope GTM projects quoted individually

  • Scope, milestones, and deliverables defined before kickoff

  • Revision/iteration limits specified in the project SOW/quote

  • Timeline agreed upon prior to commencement

2. Service Terms

2.1 Retainer Terms

  • Month-to-month; no minimum commitment unless stated in the SOW

  • 30-day written notice required for cancellation or pause

  • Pauses require 15-day notice; time does not roll over

  • Services are non-transferable to third parties

2.2 Project Terms

  • 100% deposit to commence; balance due per milestone or before final delivery

  • Timeline starts upon receipt of deposit and all required inputs

  • Rush fees may apply for expedited requests agreed in writing

3. Scope of Work

3.1 Included (as applicable to your SOW)

  • GTM strategy & planning (market sizing, segmentation, ICP, buyer journey)

  • Positioning, messaging, and value propositions

  • Pricing & packaging advisement

  • Sales playbooks, enablement assets, talk tracks, objection handling

  • Pipeline programs: campaigns, offers, and motion design (inbound/outbound/partner)

  • Launch planning and orchestration (product/feature/market)

  • Partner/channel strategy and program frameworks

  • Revenue operations advisement (tooling, process, handoffs, metrics)

  • Analytics & dashboards (definitions, requirements, review)

  • Leadership advisory, coaching, and workshops

3.2 Exclusions (unless explicitly added to your SOW)

  • Hands-on ad buying, media spend management, or SEO execution

  • SDR/BDR staffing, list building, or appointment setting

  • Copywriting or design production beyond light edits to our deliverables

  • Software development, website builds, or marketing automation implementation

  • Legal, accounting, tax, or regulatory advice

  • Public relations spokesperson duties or press office services

  • Third-party fees (tools, ads, data, contractors) and travel expenses

  • Complex data engineering or BI implementation

If needs arise outside scope, we’ll provide an updated quote/SOW.

4. Client Responsibilities

4.1 Required Inputs

  • Access to stakeholders/SMEs and relevant tools (CRM, MAP, analytics)

  • Existing brand, product, and pricing materials (as available)

  • Historical campaign data and performance benchmarks

  • Timely feedback, decisions, and approvals within 3 business days

  • A single point of contact empowered to prioritize and approve

4.2 Collaboration & Cadence

  • Maintain agreed meeting cadence (e.g., weekly/biweekly)

  • Provide clear, consolidated revision requests

  • Ensure internal alignment before major direction changes

5. Intellectual Property

5.1 Rights & Ownership

  • Upon full payment, Client owns final deliverables expressly produced for Client (e.g., GTM plan, messaging doc, playbooks).

  • Consultant retains ownership of pre-existing IP, frameworks, know-how, and templates; these are licensed to Client non-exclusively, worldwide, perpetual, royalty-free for internal business use.

  • Consultant may showcase non-confidential, non-sensitive outcomes (e.g., anonymized results, public launches) in portfolio/marketing unless you opt out in writing.

  • Client is responsible for trademark/copyright clearance of names, claims, and creative adopted.

5.2 Working & Source Files

  • Editable/source files (e.g., spreadsheets, slides) are included where applicable; specialized working files or proprietary models may be available for an additional fee if not already included.

  • Deliverables provided in standard formats (e.g., PDF, PPTX, XLSX, DOCX); custom formats on request.

6. Revisions & Change Control

6.1 Retainer Iterations

  • Unlimited tactical adjustments within the original initiative scope

  • Major direction changes (e.g., new market, product, or pricing model) become a new request or require re-scoping

  • Iteration requests should be made within 14 days of delivery unless otherwise agreed

6.2 Project Revisions

  • Included rounds are stated in the SOW/quote

  • Additional revisions or scope changes billed at agreed hourly/day rates or via change order

  • Material scope changes require an updated quote and timeline

7. Term & Termination

7.1 Retainer

  • 30-day written notice to terminate or not renew

  • Pro-rated refund for any unused prepaid period after settling outstanding amounts

  • Active work may be completed, transitioned, or terminated upon instruction

  • Final files delivered upon account settlement

7.2 Projects

  • If terminated early by Client, a 25% kill fee (or actual work performed, whichever is greater) applies; deposits are non-refundable once work begins

  • Work completed and paid for remains Client property per §5

8. Fees, Expenses & Payment

8.1 Retainer Billing

  • Invoiced monthly on the subscription date; auto-payment required unless otherwise agreed

  • Late or failed payments may pause service; Overdue balances accrue 1.5% per month (or the legal maximum, if lower)

8.2 Project Billing

  • 100% deposit to start; remaining

  • Payment plans available by mutual written agreement

8.3 Expenses & Taxes

  • Client reimburses pre-approved out-of-pocket expenses (e.g., travel, data, tools)

  • Fees are exclusive of taxes; Client is responsible for applicable taxes, withholdings, or duties

  • All amounts payable in the currency stated on the invoice

9. Confidentiality & Data Protection

  • Each party will keep the other’s confidential information strictly confidential and use it only to perform under this Agreement.

  • We apply reasonable administrative, technical, and physical safeguards for materials you share.

  • If processing personal data on your behalf, we will execute a DPA on request and follow your documented instructions; you must not provide unnecessary PII.

  • Confidentiality survives termination.

10. Compliance & Acceptable Use

  • Client warrants that campaigns and claims will comply with applicable laws and industry standards (e.g., advertising, anti-spam, privacy, competition).

  • We do not guarantee regulatory compliance; legal review remains Client’s responsibility.

  • Both parties will comply with anti-corruption and trade sanctions laws (e.g., FCPA/UK Bribery Act).

  • We may decline work that is unlawful, misleading, or harmful to reputation.

11. Warranties & Liability

  • Services are provided “as is” without warranties of merchantability, fitness, or non-infringement.

  • We do not guarantee specific business outcomes (e.g., revenue, pipeline, CAC).

  • To the maximum extent permitted by law, our aggregate liability for claims arising out of the Services is limited to the fees paid by Client for the specific engagement giving rise to the claim.

  • We are not liable for indirect, incidental, special, consequential, or punitive damages; nor for third-party services or failures.

  • Force Majeure: Neither party is liable for delays or failures due to events beyond reasonable control (e.g., outages, strikes, disasters, war, changes in law).

12. Relationship, Staffing & Non-Solicitation

  • Independent contractor; no partnership, joint venture, or agency is created.

  • We may use qualified subcontractors, remaining responsible for delivery.

  • Non-exclusive relationship; we may serve other clients (including in similar markets) while protecting your confidentiality.

  • Client agrees not to solicit or hire our employees/contractors during the engagement and for 12 months after its end, unless mutually waived in writing.

13. Dispute Resolution

  • Parties will first seek resolution in good-faith negotiations.

  • If unresolved, the parties agree to mediation before litigation.

  • Jurisdiction & Venue: Insert governing law and forum, e.g., Ontario, Canada or State/Province & Country.

  • The prevailing party in any action may recover reasonable legal fees and costs.

14. Modifications

  • We may update these Terms with 30-day notice (email suffices for retainer clients).

  • Continued use of Services after the effective date constitutes acceptance.

  • Any special terms or changes to these Terms must be in a signed writing.

15. Notices

Notices must be delivered by email to the contacts below (or as updated in writing) and are effective upon receipt.

Primary Contact: Artjoms Jurkevics
Email: artyom@jurkevich.com

16. Entire Agreement

These Terms together with any SOWs/quotes constitute the entire agreement and supersede prior proposals and understandings regarding the Services. If there is a conflict, the SOW controls for that engagement.

By engaging our GTM consulting services, you acknowledge that you have read, understood, and agree to these Terms.